Your B2B customer and their procurement teams spend only 5% of their time negotiating with you, their suppliers.
Why would you then want to learn yet another tactic to become a better negotiator?
Does the biggest opportunity not lie in the 95% that you currently do not engage with your customer enough? Forming trust and reaching out to your customer early in their buying journey and engaging with them consistently is how you win with your B2B customer today.
Instead of trying to marginally improve your negotiation skills start to form a new habit that enables trust. Build a customer centricity mindset and start to win with your customer and their procurement teams, consistently and sustainably.
Want to learn more about customer centricity? Get in touch with us or sign up for some of our free webinars. Click here for more information.
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