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Why your customer-centricity initiatives keep failing
Get Answers from your customer
80% of companies believe they're customer-centric; only 8% of their customers agree. Most customer-centricity initiatives die in that gap because no one defined what customer-centricity really means for the organization and, most importantly, for the individual sales representative.
80% of companies believe they're customer-centric; only 8% of their customers agree. Most customer-centricity initiatives die in that gap because no one defined what customer-centricity really means for the organization and, most importantly, for the individual sales representative.
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In this 60 minutes webinar, we demystify what lies behind the slogan of customer-centricity and show sales teams how to act on it.
What you'll take away:
What you'll take away:
- Why most customer-centricity initiatives stall, and the one step almost every company skips
- The definition that comes from the customer: the four signals B2B customers use to judge whether a supplier genuinely puts them first
- The trap that catches even motivated sales teams, where what feel
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On-Demand Knowledge You Can Apply
Access our past webinars and gain practical takeaways from each session:
Customer-Centric Procurement
How to shift mindset and processes to deliver greater value.
Resilient B2B Negotiations
Strategies to build trust while securing better outcomes.
Bridging Sales and Procurement
Frameworks to reduce friction and accelerate results.
Future of B2B Collaboration
Insights into emerging trends and how to prepare your teams.
