Salespeople: Make procurement your value merchant!
Stop talking only about price with the buyer.
Your price ranks no higher than sixth on procurement’s own performance scorecard.
Win your deals without price cuts: The KPIs that really matter to Procurement
Stop defaulting to discounts. Procurement is measured on a broad spectrum of KPIs that you can help them achieve.
A day in the life of your buyer
Get inside procurement’s head before the RFP lands in your inbox. By the time procurement replies to your email, roughly 80% of the buying decision is already made.
Why your customer-centricity initiatives keep failing
80% of companies believe they’re customer-centric; only 8% of their customers agree.
Demystifying your customer’s buying journey
How to help customers navigate the twists and turns of making a buying decision.
Master Customer-Centricity. Unlock the secrets to winning B2B relationships.
As procurement and sales professionals, we must become experts in B2B relationship building.
Mastering tough Sales Conversations: How to sell to your B2B customers during a tariff war
Learn from an experienced procurement professional and sales trainer on how you can build winning B2B relationships with your customers even during these tough times.
